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Privacy policy

Last updated: August 08, 2026

Currency: USD

Regions covered: United States, United Kingdom, France, Germany, Australia, Spain, Canada, Italy, Belgium, Portugal


This Privacy Policy explains how Lunelleify collects, uses, shares, and protects personal information when you visit our website, place an order, contact us, request customer support, or otherwise interact with our online store.

Lunelleify specializes in Tree Bookshelves and related shelving furniture.

We believe privacy information should be understandable. This Policy explains what information we collect, why we need it, who may receive it, how long we keep it, and what choices may be available to you.

This Privacy Policy should be read together with our Terms of Service and other store policies where relevant.

1. Privacy Contact

Questions about this Privacy Policy or requests concerning your personal information may be sent to:

Lunelleify

Address:
7347 Lockport Place
Lorton, VA
United States

Email: support@lunelleify.com

Support Hours: Monday–Sunday, 8:00 AM–5:00 PM EST

Our customer support team is authorized to receive and process privacy-related requests for Lunelleify.

To help us respond efficiently, please include your name, contact information, the nature of your request, and any information reasonably necessary for us to locate the relevant records.

Do not send passwords, full payment-card numbers, CVV codes, or other unnecessary sensitive information by email.

2. Information You Provide to Us

We collect information that you choose to provide when you place an order, contact customer service, submit a return request, ask us to cancel an order, or otherwise communicate with Lunelleify.

Depending on the interaction, this information may include:

  • Your full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Delivery instructions
  • Order number
  • Products and quantities ordered
  • Product options or selections
  • Payment status
  • Shipping and tracking information
  • Return or refund information
  • Cancellation details
  • Customer service messages
  • Reviews or feedback
  • Photos or videos submitted to document a product or delivery problem

Because we sell furniture, you may occasionally send us photographs showing packaging, shipping labels, shelving panels, hardware, finishes, damaged areas, missing components, or other product details.

We use those materials to understand and resolve the issue you reported.

3. Payment Information

Lunelleify does not store full credit or debit card numbers or CVV security codes on our own servers.

Payments are handled by third-party payment services made available during checkout.

These may include PayPal when offered at checkout, as well as the card-payment provider used to process supported credit and debit card transactions.

The payment provider may process information such as:

  • Payment-card or account information
  • Billing information
  • Payment authorization
  • Transaction references
  • Fraud-screening information
  • Chargeback information
  • Refund status

Lunelleify generally receives only the information we need to manage the transaction, such as whether the payment was approved or declined, a transaction reference, refund confirmation, or information needed for fraud review.

The payment provider you use processes payment information according to its own privacy and security practices.

Where the identity of a payment provider is displayed during checkout, customers should review that provider's privacy information as appropriate.

4. Information Collected Automatically

Some technical information is collected automatically when you visit or use our website.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Language preference
  • Referring page or website
  • Pages viewed
  • Time and date of visits
  • Time spent on pages
  • Website search activity
  • Cart activity
  • Checkout activity
  • General location derived from IP address
  • Cookie or similar identifiers
  • Error reports
  • Website performance information

We use this information to operate the website, understand how it is being used, identify technical problems, protect checkout activity, prevent fraud, and improve the customer experience.

5. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts, and similar technologies.

Some are necessary for basic website functions. Others may be used for analytics, security, advertising measurement, or remembering customer preferences.

Cookies may help us:

  • Keep products in your shopping cart
  • Maintain checkout sessions
  • Remember preferences
  • Protect the website from suspicious activity
  • Understand website traffic
  • Identify technical problems
  • Measure advertising performance
  • Understand whether an advertisement resulted in a visit or purchase

You can usually control cookies through your browser settings.

Blocking essential cookies may prevent certain parts of the website from working correctly, including account features, cart functions, checkout, or payment processing.

Where required by applicable law, we may provide additional cookie or consent controls for non-essential technologies.

6. Advertising and Analytics

Lunelleify may use advertising and measurement services to understand how customers find our website and how advertising campaigns perform.

Where enabled, these services may include Google Ads and related Google measurement technologies.

Depending on how these services are configured, they may process information such as:

  • Advertisement clicks
  • Pages visited
  • Conversion events
  • Cookie identifiers
  • Device or browser information
  • General location information
  • Purchase or order conversion information

We do not provide advertising partners with full payment-card numbers or CVV security codes.

Advertising technologies may also be used for remarketing or interest-based advertising where permitted by applicable law and where such features are enabled.

Where required, customers may be given choices about personalized advertising or non-essential advertising cookies.

7. Information We Receive From Other Companies

We work with outside companies that help us operate the store and complete customer orders.

The information we receive depends on the service involved.

Payment Providers

Payment providers may send us:

  • Payment approval or failure notices
  • Transaction references
  • Refund confirmation
  • Chargeback or dispute information
  • Fraud-screening results

PayPal may be used when it is offered and selected during checkout.

Other card-payment providers may also be used as displayed or made available through our checkout system.

Shipping and Logistics Providers

Shipping carriers and logistics partners may provide:

  • Tracking numbers
  • Shipment status
  • Delivery confirmation
  • Failed-delivery information
  • Damage reports
  • Return-to-sender information
  • Carrier-claim information

The specific carrier used for an order may vary based on destination, package size, product dimensions, and available delivery service.

Where available, the carrier name and tracking information will be provided in the shipment confirmation.

Advertising and Analytics Providers

Advertising or measurement providers may provide information about:

  • Campaign performance
  • Ad clicks
  • Conversions
  • Website activity
  • Advertising attribution

Website and Customer-Service Providers

Companies that support our website, email, hosting, security, ecommerce functions, or customer service may provide information needed to operate those services.

8. How We Use Personal Information

We use personal information for legitimate business and customer-service purposes, including to:

  • Process orders
  • Confirm purchases
  • Process and verify payments
  • Prevent fraud and unauthorized transactions
  • Prepare products for shipment
  • Arrange shipping and delivery
  • Provide tracking updates
  • Review delivery issues
  • Communicate with customers
  • Respond to questions
  • Process cancellation requests
  • Review returns
  • Process approved refunds
  • Investigate damaged or defective products
  • Resolve missing-component claims
  • Correct incorrect orders
  • Provide replacement parts where appropriate
  • Maintain customer service records
  • Improve website performance
  • Protect website and checkout security
  • Detect abuse or fraudulent activity
  • Measure advertising performance
  • Maintain accounting and tax records
  • Comply with legal requirements
  • Enforce our Terms of Service and store policies

We do not use personal information for purposes that are materially unrelated to the reasons it was collected without taking appropriate steps where required by law.

9. How We Share Personal Information

Lunelleify does not sell personal information for direct monetary payment.

We may share information with service providers when reasonably necessary to operate our business or provide the service requested by the customer.

These providers may include:

Payment Providers

Information may be shared with payment services to authorize transactions, process payments, issue approved refunds, prevent fraud, and address payment disputes.

Shipping and Logistics Providers

Shipping information may be shared with carriers, freight companies, and logistics partners to deliver orders, provide tracking, investigate delivery issues, manage damaged shipments, or arrange authorized returns.

Website and Infrastructure Providers

Information may be processed by providers that support website hosting, ecommerce functionality, checkout, security, data storage, and technical operations.

Customer Service and Email Providers

These providers may help us answer customer inquiries, send order confirmations, send tracking notices, provide return instructions, and maintain support communications.

Advertising and Analytics Providers

Where enabled and permitted, limited information may be shared with advertising or analytics services for campaign measurement, website analytics, conversion tracking, or related advertising functions.

Professional Advisers

We may share information with accountants, attorneys, tax professionals, auditors, or other advisers when reasonably necessary.

Legal and Safety Purposes

Information may be disclosed when reasonably necessary to:

  • Comply with applicable law
  • Respond to a valid legal request
  • Prevent fraud
  • Investigate misuse
  • Protect our rights
  • Protect customers
  • Protect the security of our website or business

Business Transactions

If Lunelleify is involved in a merger, acquisition, financing, restructuring, sale, or transfer of business assets, customer information may be transferred as part of that transaction, subject to applicable legal requirements.

10. Shipping and Delivery Information

To deliver an order, we may provide the shipping carrier or logistics provider with information such as:

  • Recipient name
  • Shipping address
  • Phone number where needed for delivery
  • Email address where needed for delivery communication
  • Package or shipment details
  • Delivery instructions

Carriers may use this information to arrange delivery, provide tracking information, contact the recipient, document delivery, or resolve transportation issues.

The carrier used may vary from order to order.

11. Returns, Refunds, and Customer Support

When you request a return, refund, replacement, or help with a product problem, we may collect additional information necessary to review the request.

This may include:

  • Order number
  • Product information
  • Explanation of the issue
  • Shipping information
  • Photos of the product
  • Photos of packaging
  • Photos of shipping labels
  • Photos or videos showing damage or defects
  • Information about missing components

We request photos or videos only when reasonably useful for understanding or verifying the issue.

These materials may also be shared with the relevant carrier, logistics provider, supplier, payment provider, or other service provider when necessary to resolve the request.

Please avoid including unrelated personal information in photographs or videos.

12. Marketing Communications

We may send marketing emails when you have signed up for them or when another lawful basis permits us to do so.

Marketing messages may include information about:

  • New products
  • Tree Bookshelf collections
  • Promotions
  • Seasonal offers
  • Store news
  • Furniture or home-organization content

You can unsubscribe from marketing emails using the unsubscribe link contained in the message.

Unsubscribing from marketing does not stop necessary transactional communications.

We may still send emails about:

  • Orders
  • Payments
  • Shipping
  • Delivery
  • Cancellations
  • Returns
  • Refunds
  • Customer service
  • Important account or policy matters

13. Data Retention

We keep personal information only for as long as reasonably necessary for the reason it was collected and for legitimate business, accounting, tax, fraud-prevention, support, warranty, security, and legal purposes.

Typical retention considerations include:

Information type              : Typical retention purpose
Order and transaction records : Accounting, tax, fraud prevention, warranty, and dispute handling
Shipping and delivery records : Tracking, delivery confirmation, carrier claims, and lost-shipment review
Return and refund records     : Return review, inspection, refunds, and customer support
Customer support messages     : Support history, quality review, and dispute resolution
Marketing preferences         : Maintained until unsubscribe or withdrawal where applicable
Technical and security logs   : Security, troubleshooting, fraud prevention, and website performance

Order, transaction, and invoicing records may be kept for up to 6 years where reasonably necessary for accounting, tax, compliance, fraud-prevention, warranty, or dispute-resolution purposes.

Customer service communications may generally be retained for up to 2 years, unless a longer period is reasonably necessary for legal, tax, warranty, fraud-prevention, chargeback, or dispute purposes.

When information is no longer reasonably needed, we may delete it, anonymize it, or restrict access to it.

The existing policy also included these retention categories and purposes.

14. Information Security

We use reasonable administrative, technical, and organizational measures designed to protect customer information.

Depending on the systems involved, these measures may include:

  • SSL/TLS encryption
  • Secure checkout
  • Access controls
  • Restricted employee or service-provider access
  • Fraud-screening tools
  • Secure third-party payment processing
  • Website monitoring
  • Security tools
  • Restricted access to customer support records

No website, database, or internet transmission can be guaranteed to be completely secure.

Customers should also take reasonable steps to protect their passwords, devices, email accounts, and payment information.

15. International Data Transfers

Lunelleify serves customers in several countries.

As a result, personal information may be processed or stored in the United States or in another country where our payment providers, website providers, carriers, advertising providers, or other service providers operate.

Data-protection rules may differ between countries.

Where applicable privacy laws require specific protections for international data transfers, we will take reasonable steps to use appropriate safeguards.

16. Your Privacy Rights

Privacy rights vary depending on where you live.

Subject to applicable law, you may have the right to:

  • Ask what personal information we hold about you
  • Request access to your information
  • Request a copy of certain information
  • Correct inaccurate information
  • Request deletion of certain information
  • Request restriction of certain processing
  • Object to certain uses of information
  • Withdraw consent where processing relies on consent
  • Unsubscribe from marketing
  • Opt out of certain targeted advertising where applicable
  • Request information about certain disclosures or sharing practices
  • Exercise applicable data-portability rights

To make a privacy request, email:

support@lunelleify.com

Our support team is authorized to receive privacy requests.

We may need to verify your identity before completing certain requests. Verification helps prevent someone else from accessing or deleting your information without authorization.

Some information may need to be retained even after a request is received, including records required for tax, accounting, fraud prevention, payment disputes, chargebacks, warranties, returns, shipping claims, or other legal obligations.

17. United States Privacy Rights

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Depending on the law that applies, these rights may include access, correction, deletion, portability, or the ability to opt out of certain targeted advertising or data-sharing activities.

Lunelleify does not sell personal information for direct monetary payment.

Where our use of advertising or analytics technologies is legally considered a “sale,” “sharing,” or targeted advertising, we will provide applicable choices as required by law.

Privacy requests may be submitted to:

support@lunelleify.com

For an advertising-related opt-out request, you may use the subject line:

Privacy Opt-Out Request

18. European Union and United Kingdom Privacy Information

Where the EU General Data Protection Regulation, UK GDPR, or related privacy laws apply, we process personal information only where there is an appropriate legal basis.

Depending on the activity, this may include:

Performance of a contract
For processing orders, payments, deliveries, returns, refunds, cancellations, and customer service related to a purchase.

Legitimate interests
For maintaining website security, preventing fraud, improving our services, handling disputes, and operating our business responsibly.

Consent
Where consent is required, including for certain marketing activities or non-essential cookies.

Legal obligations
For accounting, tax, consumer-protection, regulatory, and other legal requirements.

Where applicable, customers may also have the right to lodge a complaint with the relevant data-protection authority in their country.

Nothing in this Policy is intended to limit privacy rights that cannot legally be waived.

19. Canada and Australia

Customers in Canada or Australia may have privacy rights under applicable federal, provincial, state, territorial, or national privacy laws.

These rights may include requesting access to or correction of personal information and raising concerns about how personal information has been handled.

Requests may be sent to:

support@lunelleify.com

We will review requests according to the law applicable to the customer and the circumstances involved.

20. Children’s Privacy

Our website and products are intended for adult customers and are not directed to children under 13.

We do not knowingly collect personal information from children in circumstances where doing so would violate applicable law.

If you believe a child has provided personal information to Lunelleify without appropriate authorization, please contact us so we can review the matter.

21. Sensitive Personal Information

Lunelleify does not intentionally request sensitive personal information as part of ordinary shopping or customer service.

Please do not send information such as:

  • Government identification numbers
  • Health information
  • Biometric information
  • Precise location information
  • Passwords
  • Full card numbers
  • CVV security codes
  • Unrelated sensitive personal details

Where sensitive information is genuinely necessary for a specific legal, fraud-prevention, security, or support reason, we will handle it according to applicable requirements.

22. Reviews, Photos, and Other Customer Content

Our website may allow customers to submit reviews, comments, photographs, videos, or similar content.

Content submitted to a public area of the website may be visible to other visitors.

Please do not include:

  • Home addresses
  • Phone numbers
  • Payment information
  • Order numbers
  • Private correspondence
  • Sensitive personal information

in publicly visible reviews or photographs.

We may remove customer-submitted content that creates privacy, security, legal, or safety concerns.

23. Third-Party Websites and Services

Our website may contain links to third-party websites or services, including payment services, carrier tracking pages, social media platforms, or other external resources.

Those businesses operate independently from Lunelleify and may have their own privacy practices.

This Privacy Policy does not govern information that you provide directly to an independent third party.

We recommend reviewing the privacy information provided by the relevant service before submitting personal information to it.

24. Browser Privacy Signals

Some browsers offer privacy signals or “Do Not Track” settings.

Because there is not one universally accepted standard for responding to every browser signal, our website may not respond to all signals in the same way.

Where applicable law requires us to recognize a particular opt-out preference signal, we will take reasonable steps to honor that signal as required and technically feasible.

25. Changes to This Privacy Policy

We may update this Privacy Policy when our website, business practices, service providers, legal obligations, or privacy practices change.

When we make an update, we will revise the Last Updated date shown at the top of this page.

For material changes, we may provide additional notice where appropriate or required by law.

The version displayed on our website applies from its stated effective date.

26. Contact Us

For questions about this Privacy Policy, concerns about how personal information has been handled, or requests to exercise applicable privacy rights, contact:

Lunelleify

Address:
7347 Lockport Place
Lorton, VA
United States

Email: support@lunelleify.com

Support Hours: Monday–Sunday, 8:00 AM–5:00 PM EST